the good, the bad, & the details

about rather poetic & owner, designer, & photographer Laura Fox

Hello, I’m Laura!

I am the designer, photographer, & strategist here at Rather Poetic. I love collaborating with entrepreneurs to create awesome branding, fantastic websites, and amazing supporting designs {think social media graphics, business cards, and so much more!}.

I’m a Colorado girl, born & raised. I love singing, walking my Ollie dog,¬†Netflix binges, doing yoga, reading in big comfy chairs, and cooking dinner for my family. I go crazy for John Mayer, margaritas for happy hour, pepperoni pizza with onions, and, of course, photography & design.

In my work I am dedicated creating incredible work for my clients.¬†As the Elsie De Wolfe quote goes, “I am going to make everything around me beautiful. That will be my life.”

Laura Fox, photographer & designer

I do the work that I do because I believe that…

I believe the world needs you.

Everyone has a unique purpose. You might be here to inspire, to lead, to facilitate growth, to forge new pathways, or to change the future. Your gifts, talents, and message are meant to be shared with your people, and design can help you share it beautifully. Your work matters. What you believe matters. You matter.

I believe your brand is too valuable to DIY.

As an entrepreneur you are wearing a lot of hats already. Do you need to add graphic designer, web designer, and brand strategist to the stack? I LOVE being a designer and I LOVE collaborating on design with my clients. From “I just need a little bit of support” to “I need someone to do it all”, I am here to help so that you can get back to doing what you do best. Delegating design tasks, website tasks, and having guidance applying your branding to your business means that you can get back to doing what you do best and stop wasting valuable time on things like trying to choose which WordPress plugin is right for you.

I believe business should be beautiful.

Full stop. Business should be beautiful. Beautiful and inspiring for you. Beautiful and enjoyable for your clients. Business should be beauitful.

Let’s work together make it that way.

Want to know more about the girl behind the scenes?

Laura Fox, photographer & designer

When I was about 14, back in the dark ages of the internet, I began playing around with digital art, color palettes, and coding websites with HTML + CSS {what a nerd!}. I got my start creating several Buffy The Vampire Slayer fan sites where I posted tons of fanart of my favorite characters. They loaded line by line on that good ole AOL dial up internet! {You’ve got mail!}

When I was 16 I took a photography class in high school and I was instantly hooked. I enjoyed the entire process of shooting film, developing negatives, and crafting photographs in the school darkroom. I felt like Gonzo in the Great Muppet Caper, but with less blue fur. 

My love of crafting websites and creating digital art continued afternoons and weekends during high school and in college my work study job was coding HTML for the university’s website. I used my first paycheck from that work study to buy a little red point and shoot digital camera instead of paying my tuition. My parents were not impressed. 

coding & creating since Y2k

These two loves, photography and design, took me to the art department at my university {I had planned to study Psychology}. In the hopes that it would be a more “practical” degree and less of a “starving artist” degree I decided to major in Communication Design. In December of 2010 I completed my bachelor’s degree and ran across the stage for my diploma {I am perfectly serious. The first thing my family said was “you know you were supposed to walk, right?”}.

When I first graduated I didn’t plan to own my own business. In some ways it happened by accident. I freelanced on the side for several years, both with design and photography, before committing to building a business in 2015. Since then I have been designing and photographing for clients, refining my skills and process, and enjoying this crazy ride called entrepreneurship.

Laura Fox, photographer & designer

I want to make the world beautiful

Laura Fox, photographer & designer

But, like anyone, I am a flawed individual ;) I have an unhealthy obsession with mac and cheese, I write emails that are way too long by today’s standards, and I start listening to Christmas music before Halloween {sorry, not sorry}. I use too many emojis when I text or email, sometimes I say jif instead gif, and I hardly ever drink coffee {gasp!}

When I am not creating photographs, brands, or websites for my clients, I like to spend time creating other things. In my spare time I enjoy all kinds of art, bookmaking, stringing malas, cooking for my family, or playing with typography. I dabble in digital art, jewelry, painting, interior design, fiber arts, and printmaking.

I love making beautiful things and I think we need more of them in our world. If you are interested in my art, please take a moment to check out my Etsy Shop.

So, how can I help you & your business?

I love to collaborate with clients to create thoughtful brands, stunning collateral, and gorgeous websites. These designs support awesome customer experiences, establish brand credibility, enhance your value, and allow deeper connection with your audience.

More clients, more credibility, and more brand equity.

more success

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